CASE STUDY 1

STATS

🍔 10+ years of marketing partnership
📈 Grew Instagram from 300 to 11K+ organic followers
📱 Thousands of social media posts created
📷 Ongoing photography and video production
🎉 Supported community events, seasonal promotions, and local engagement

Client: Hinano Café

Industry: Restaurant & Hospitality
Partnership: 10+ Years
Services: Social Media Management, Photography, Video Production, Brand Strategy, Content Marketing

Growing More Than a Following—Building a Community.

For over a decade, Graphikos has partnered with Hinano Café to help one of Southern California's iconic neighborhood restaurants stay relevant in an ever-changing digital landscape.

Rather than chasing trends, we focused on authentic storytelling—highlighting the food, the people, the atmosphere, and the loyal community that makes Hinano a destination. The result was consistent, long-term growth and an engaged audience that continues to support the restaurant both online and in person.

The Challenge

When we began working together, Hinano had only a few hundred followers and a limited online presence. The goal wasn't simply to gain followers—it was to build a recognizable brand that reflected the restaurant's personality and attracted both locals and visitors.

Our Strategy

  • Developed a long-term social media strategy

  • Produced professional food and lifestyle photography

  • Created engaging video content

  • Promoted seasonal specials, events, and community gatherings

  • Maintained a consistent brand voice across platforms

  • Captured authentic customer experiences rather than staged advertising

  • Built a content library that could be repurposed across marketing channels

Results

  • 📈 Grew Instagram from a few hundred followers to more than 11,000 organic followers

  • 🤝 Maintained a successful client partnership for 10+ years

  • 📸 Produced thousands of photos, videos, and social media posts

  • 🍔 Increased brand awareness through authentic storytelling and community engagement

  • 🎉 Supported countless events, promotions, and seasonal campaigns while maintaining a consistent brand identity

Services Provided

  • Social Media Management

  • Content Strategy

  • Photography

  • Video Production

  • Community Management

  • Event Promotion

  • Brand Marketing

  • Creative Direction